The End of TikTok Is a Propaganda Win for Beijing
When President Biden signed a bill requiring that TikTok be divested from its Chinese owner, ByteDance, members of Congress hailed the law as a blow to Beijing. They shouldn’t be so quick to celebrate. The law would at best partially mitigate the hazards of misinformation or the risks to national security posed by China. The Communist Party, meanwhile, looks forward to a propaganda windfall, prizing off Washington’s mantle as champion of a free and open internet.
America’s moral authority on maintaining open internet platforms will look very different if it bans TikTok. After years of enduring American sermonizing about free speech and open trade, autocrats would now be able to cite Washington’s own example when they interfere with speech platforms that displease them.
Sponsors of the law say its purpose — prohibiting access to TikTok if it’s not sold to an American entity — is to sever the short-video app’s links to China’s Communist Party. The reality is that the American government will likely end up banning TikTok, turning it off for 170 million American users. Last week, TikTok filed suit to challenge the law. It is not only that nine months is a tight timeline for a corporate sale of this complexity; it’s also that antitrust review alone often takes as long. A tech company like Meta or Google is unlikely to surmount the government’s concerns of acquiring a leading competitor, and there’s no guarantee that a private equity or investor group will be able to pull off this politically fraught deal.
More decisive for TikTok’s destiny in the United States is the will of the Communist Party. In 2020, China’s Ministry of Commerce revised its technology export rules to assert control over the export of specialized algorithms. It has left little doubt that the legal change gives the state discretion to reject the sale of TikTok’s algorithm to any foreign entity. Signaling so in its typically oblique way, state media featured the comments of a professor saying exactly that. Whatever the wishes of ByteDance executives or its investors, any sale of TikTok will require Beijing’s blessing.
None is forthcoming. Since 2020 and again in recent months, official Chinese voices have railed against a potential divestment. Government spokesmen have denounced the deal’s “robber’s logic.” China’s leaders gain little from permitting a sale. The party is not especially concerned for the interests of ByteDance’s financial investors (who are mostly global institutional investors), nor does Beijing seem to mind an opportunity to jerk the leash of ByteDance, whose founder once issued a groveling apology for failing to uphold “socialist core values.”
Most important, Beijing may well see the law’s passage as an opportunity to revel in Washington’s hypocrisy: America’s answer to the Great Firewall. The forced sale of TikTok will make American government officials’ protests against China’s blocks on Western social media platforms and foreign sites (including The New York Times) ring hollow, even though Beijing controls the internet far more comprehensively. American economic nationalists have argued that since China doesn’t allow the operation of Facebook, Snap, X or Instagram within its borders, America should reciprocate. But at what point does matching China at its own game become a betrayal of American values?
